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PPC
X’s surge in traffic for advertisers is fake, report claims
More than 75% of traffic to X advertiser websites has been identified as bots and fake users in a report.
Nicola Agius | Feb 20, 2024 at 12:55 pm ET
PPC
LinkedIn ad prices surge as advertisers’ X boycott continues
Prices have surged by as much as 30% –but advertisers are reporting up to 20% ROI for premium LinkedIn campaigns.
Nicola Agius | Jan 2, 2024 at 11:26 am ET
PPC
X launches its ChatGPT rival: Grok
Unlike ChatGPT and Bard, Elon Musk's new chatbot can incorporate real-time knowledge into its responses.
Nicola Agius | Dec 8, 2023 at 6:19 am ET
PPC
X’s key advertisers aren’t pausing campaigns – they’re walking away
Experts predict that the Elon Musk-owned platform will lose as much as $75 million in ad revenue by the end of the year.
Nicola Agius | Nov 28, 2023 at 1:14 pm ET
PPC
Apple pulls all ads from X amid antisemitic and far-right content concerns
The tech giant is the latest major advertiser to distance itself from X, following IBM's decision to pause advertising on the platform.
Nicola Agius | Nov 17, 2023 at 4:27 pm ET
SEO
How to optimize your content for social: Facebook, Slack and X
Learn strategies for boosting your content's visibility and reach on social media channels, from Facebook to Slack.
Matt Tutt | Nov 7, 2023 at 8:00 am ET
PPC
X is launching two new tiers of Premium subscription
Elon Musk announced that one option will be more expensive but will block all ads, while the cheaper alternative will still display ads.
Nicola Agius | Oct 20, 2023 at 8:28 am ET
PPC
X (Twitter) users report new ad format that can’t be blocked or reported
The new ad product cannot be liked or shared, does not carry an 'ad' label and has no associated accounts to identify who the advertiser is.
Nicola Agius | Oct 9, 2023 at 12:30 pm ET
PPC
X (Twitter) partners with Google Ad Manager
The social platform has decided to outsource the sale of some of its ad space following a 59% decline in ad revenue.
Nicola Agius | Oct 2, 2023 at 11:39 am ET
PPC
Elon Musk plans to make X (Twitter) a paid-for platform to tackle bots
'it’s the only way I can think of to combat vast armies of bots.'
Nicola Agius | Sep 18, 2023 at 5:04 pm ET
PPC
X (Twitter) is bringing back political ads
The platform is reversing the decision of former CEO, Jack Dorsey, as part of its "commitment to free speech".
Nicola Agius | Aug 29, 2023 at 4:32 pm ET
SEO
X referral traffic falls for publishers like BuzzFeed, Reuters, CNN
X, formerly known as a reliable traffic source, has sent less traffic to large and small publishers over the past five years.
Danny Goodwin | Aug 24, 2023 at 12:04 pm ET
PPC
Brands pause X ad spending after ads serve with pro-Nazi content
A week after X introduced new brand safety measures, ads for at least 19 brands appeared alongside content promoting fascism.
Danny Goodwin | Aug 17, 2023 at 9:08 am ET
PPC
X (Twitter) paywalls XPro (TweetDeck)
The move is expected to negatively impact the discoverability of content on X (Twitter).
Nicola Agius | Aug 16, 2023 at 1:20 pm ET
PPC
X (Twitter) tells advertisers that promoted accounts are over
The platform has advised marketers to explore its other ad products.
Nicola Agius | Aug 15, 2023 at 10:03 am ET
PPC
X (Twitter) lowers eligibility threshold for ads revenue sharing program
The changes were announced after X was criticised for failing to pay content creators on time earlier this month.
Nicola Agius | Aug 11, 2023 at 11:03 am ET
PPC
X (Twitter) unveils new features to boost control and safety for advertisers
The new tools give marketers more say over ad placement.
Nicola Agius | Aug 9, 2023 at 1:33 pm ET
PPC
X (Twitter) fails to send ad revenue sharing payouts on time
The Elon Musk-owned platform hasn't said when content creators can expect their payouts after missing its own deadline.
Nicola Agius | Aug 8, 2023 at 10:19 am ET
PPC
X change makes ad labels ‘less noticeable’ after Twitter rebrand
Ads on X are now harder to differentiate from organic posts. Will it result in more clicks or engagement? Monitor your metrics.
Nicola Agius | Aug 1, 2023 at 9:35 am ET
PPC
X launches creator ads revenue sharing program
The new feature has been rolled out to help people earn a living through X, but the eligibility criteria is surprisingly high.
Nicola Agius | Jul 31, 2023 at 4:35 pm ET
PPC
X (Twitter) slashes video ad prices to lure back advertisers
X also warned advertisers they risk losing their verified status if they fail to hit minimum spending thresholds.
Nicola Agius | Jul 27, 2023 at 11:53 am ET
SEO
Twitter is now brand X
Turns out Threads isn't the Twitter killer. Plot twist: it's Elon Musk. The blue bird is gone and X.com now redirects to twitter.com.
Kim Davis | Jul 24, 2023 at 2:31 pm ET
SEO
Twitter blocks links to Meta rival Threads
The move, which has been described as "anti-competitive", may cause headaches for marketers as it could impact brand reach.
Nicola Agius | Jul 12, 2023 at 11:40 am ET
PPC
8 Twitter alternatives marketers need to know about
Advertisers have been fleeing Twitter since Elon Musk took over – but where exactly are they flying off to?
Nicola Agius | Jul 6, 2023 at 2:42 pm ET
SEO
Twitter didn’t just block unregistered users, it blocked Google Search
While Google still has access to the Twitter firehose, Google has still dropped over half of the Twitter URL it indexed.
Barry Schwartz | Jul 3, 2023 at 10:38 am ET
PPC
Twitter will start paying verified content creators in coming weeks, says Elon Musk
Elon Musk has confirmed plans to start paying Twitter' verified content creators for ads served in their replies – but there are conditions.
Nicola Agius | Jun 14, 2023 at 4:00 pm ET
PPC
Twitter’s U.S. ad revenue drops 59%
Major advertisers have abandoned or reduced their spending on the platform. Can new Twitter CEO Linda Yaccarino turn things around?
Nicole Farley | Jun 5, 2023 at 3:04 pm ET
PPC
Elon Musk names new Twitter CEO: Linda Yaccarino
Yaccarino, who was chairman of global advertising and partnerships at NBCUniversal Media, will focus on business operations at Twitter.
Danny Goodwin | May 12, 2023 at 2:47 pm ET
PPC
Twitter introduces mandatory verification for advertisers
As Twitter's traditional blue check mark system reaches its conclusion, the social media platform's newly introduced paid verification process is causing quite the chaos.
Nicole Farley | Apr 21, 2023 at 9:19 am ET
PPC
Microsoft has dropped Twitter from its ad platform
Sayonara, Twitter. Nobody wants to pay for your high-priced API.
Nicole Farley | Apr 19, 2023 at 5:45 pm ET
PPC
Advertisers slow to return to Twitter despite Musk’s claims
“An emailed request for comment to Twitter, which no longer has a communications team, returned an automated reply with a poop emoji.”
Nicole Farley | Apr 14, 2023 at 2:07 pm ET
PPC
Twitter: Blue subscribers will now see ‘approximately’ 50% fewer ads
This only will apply to the For You and Following timelines. Twitter Blue now has just under 500,000 subscribers.
Danny Goodwin | Apr 7, 2023 at 10:49 am ET
SEO
Who’s verified? Who’s not? Who knows, it’s Twitter
Several search marketers and brands will soon lose their verified account status on Twitter unless they pay for Twitter Blue.
Danny Goodwin | Apr 3, 2023 at 3:00 pm ET
PPC
Twitter’s top 500 advertisers could get free verification
As Twitter becomes more pay-to-play, it hurts smaller businesses and startups with limited followings and paid social advertising budgets.
Nicole Farley | Mar 30, 2023 at 5:17 pm ET
PPC
Twitter launches new ‘Unskippable’ video marketing series
I signed up for "Flight School" and watched the videos so you don't have to. Here's what I learned.
Nicole Farley | Mar 15, 2023 at 4:44 pm ET
Platforms
A small API change broke Twitter services for an hour (now fixed)
Since 11:50am ET, Twitter has been having major issues with its services.
Barry Schwartz | Mar 6, 2023 at 12:25 pm ET
SEO
Social media engagement hits a new low, except for TikTok
Organic engagement and traffic from social networks has been shrinking every year.
Nicole Farley | Feb 22, 2023 at 11:00 am ET
PPC
Musk gave engineers one week to make Twitter’s ad targeting work like Google
The chaos continues at Twitter with more layoffs, ridiculous deadlines, and uncertainty about the platform's future.
Nicole Farley | Feb 22, 2023 at 10:36 am ET
PPC
Ads for cannabis are now allowed on Twitter
Twitter stated in a blog post that they have "high expectations" for the impact that this change will have on the cannabis industry.
Nicole Farley | Feb 16, 2023 at 10:34 am ET
SEO
Twitter is down, globally
That's it. That's the news.
Nicole Farley | Feb 8, 2023 at 5:54 pm ET
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